8 Great Tools for Search Engine Optimization

June 2, 2016 by  
Filed under SEO Tips

8 tools for search engine optimization

About 80% of website traffic comes through search engines. And research shows, if you’re not on the first 2 pages, most people won’t find you.

This article isn’t about how to achieve a high ranking. That topic has been done to death over the past few months. We all know the basics now… Submit your site to the major search engines, scatter a generous helping of the right keyword phrases throughout your site in real sentences, then get a lot of other relevant sites link to your site. That’s it.

This article is about what tools to use to make your job easier.

1) Choosing Keyword Phrases (costs approx USD$7.50 per day)

To decide what keyword phrases to use, subscribe to http://www.wordtracker.com for a day and do some analysis. Simply enter a keyword and WordTracker tells you how often people have searched for that keyword in the last month or two, how many competitor sites are using that keyword, and how many searches it expects in the next 24hrs.

2) Measuring Keyword Density (FREE)

To measure the density of the keyword phrases on your page, go to http://www.gorank.com/analyze.php and type in the domain and keyword phrase you want to analyse. It’ll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better.

3) Check How Search-Engine-Friendly Your Site Is (FREE)

Search engines send out spiders (or robots) to investigate your site. These tools allow you to see your site from the spider’s point of view.
– http://optimiser.123promotion.co.uk – enter your URL and a keyword phrase and it gives you a great summary of the things you could improve.
– http://www.1-hit.com/all-in-one/tool.search-engine-viewer.htm – enter your URL and it gives you a summary of the things you could improve.
– http://www.gritechnologies.com/tools/spider.go? – Poodle tells you how many links the spider will see and investigate.

4) Check How Many of Your Pages are Indexed (FREE)

Go to just about any search engine and type “site:www.yourdomain.com”. The search engine will then tell you how many of your pages it has indexed.

5) Monitor Your Position in Google (FREE)

No need to waste time clicking through hundreds of Google search results looking for your site. This tool allows you to enter a keyword and a domain name, and it searches Google to see where your domain is positioned. Go to http://www.cleverstat.com/google-monitor-query.htm to download the setup file. Then just install.

6) See How Important Sites Are (FREE)

The Google Toolbar is an indispensable tool. One of the things it can tell you is the “importance” of every site you visit (in Google’s eyes at least). You’ve probably heard a bit about PageRank or PR. PR is Google’s measure of the importance of a site. Basically, the higher your PR, the higher your ranking. This tool gives you a snapshot of the PR of every site you visit. Go to http://toolbar.google.com. TIP: It’s good to get links from other sites with high PR – especially if they contain the same keywords as your site. WARNING: Apparently the Google Toolbar monitors your
internet usage. As yet, it’s unclear what it uses this information for.

7) Monitor What Sites are Linking to Yours (FREE)

Google News Alerts (http://www.google.com/newsalerts?hl=en) and Google Web Alerts (http://www.google.com/webalerts) will tell you who’s linking to your site. Simply set up an alert to be notified when Google finds www.yourdomain.com.

8) Getting Help (FREE)

If you’re new to SEO, the first thing you should do is check out Google’s guide to SEO at http://www.google.com/webmasters/guidelines.html. If you already know the basics, there are a number of forums you can subscribe to to post questions. These forums are free, and they’re frequented by countless SEO experts. And when I say “experts”, I mean EXPERTS! Some of these people do SEO all day, every day. And like many technical experts, they’re only too happy to help – for free. The best forum seems to be http://www.webmasterworld.com/forum3, but http://searchengineforums.com/Forum28 is ok too. If all else fails, you can try sending Google an email. Go to http://www.google.com.au/contact/index.html, but don’t hold out much hope of help here. They’ll eventually answer, but there’s no guarantee on the quality of their response…

This is just a snapshot of the tools available out there, but these will certainly get you started.

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SEO: A Tool For Boosting Your Ranking, Not A Silver Bullet

January 17, 2016 by  
Filed under Featured, SEO Tips

There are many people who have just enough knowledge of the way the Internet and search engines work to know that search engine optimization is important, but not enough knowledge to know that it will not just solve all your problems. SEO is not something you can apply and then sit back and wait for people to visit your website. Yes, it is important and it is an extremely clever concept, but the incorrect application of SEO will no more increase your website traffic than handing out free balloons will make an ice cream shop’s profits go through the roof. Yes, it can help; no, it is not the whole deal.

It is no good setting up a website and paying lip service to the basics of SEO – throwing together some back links in other places, using keywords and submitting a sitemap – and then, when the doors are not battered down by enthralled readers, complaining “but it had SEO! Clearly SEO isn’t as good as I was told it was!”. Correctly applied, SEO will certainly boost your Google ranking. Whether it will get you to the first page of results, only time will tell – but it is useful.

The major mistake people make is in treating SEO as the silver bullet that will make all the difference – if that were the case, then Google ranking would be entirely meaningless because everyone would have SEO on their site. It needs to be remembered that good SEO and good content is the most potent combination for Google rankings.

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SEO Keyword Placement – As Important As The Words Themselves

January 17, 2016 by  
Filed under SEO Tips

When writing content for a website, making it SEO compliant does not simply rely on having the right keywords in large enough volumes on the page. Although a good keyword volume will certainly help you – it certainly will not hurt – there is more that you can do to send your page ranking higher. In many cases, it can be something as simple as where you put your keywords that propels you from page two of the results up to page one. Bear in mind that no-one knows search logarithms like the search engine creators, so following some advice that comes from them will always help.

For one thing, the placement of keywords in what you consider your “title” section will be relevant. If you are running a blog like this one, using your keyword in your title is not essential, and for the ease of natural reading it should probably not be something you do every time – too much repetition is jarring for the reader, because after a while all they can think of is you keyword. However, regular use of keywords in titles will pay off – Google weights what is in the title more heavily than what is in the text.

Additionally, and in a way connected to this, the placement of keywords in links will also help you. Most blogging platforms immediately turn the titles into links. In addition, rather than leaving a link in its “naked” form – for example www.thisisalink.com/link – you should seek to make it a titled hyperlink with the text including your keyword. This, too, is weighted more heavily than an isolated keyword reference.

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Search Engine Optimization – What You’ll Need To Know

January 17, 2016 by  
Filed under SEO Tips

As we move into the second decade of the third millennium, it is made all the more obvious to us all that moving with the times is essential, no matter how difficult we may find it from time to time. At the start of this millennium, marketing your business via the Internet was a very simple thing. Get a website up and find as many different places to put a link as you imaginably could. This has changed in the last couple of years, and now the big deal is SEO – Search Engine Optimization. What is SEO? Well, it’s a little bit complicated, but the important elements you need to know are as follows.

Google and other search engines read every site that they can find and rank them on the basis of how appropriate they are for people’s search terms. Therefore, to make your site turn up in people’s search results you have to think about what they’ll be searching for, and what kind of terms will be used by people who might want to use your business. If you have a business that sells knitting supplies, then you will want to make sure that people who search for “best knitting supplies”, “cheap knitting supplies” and “knitting supplies [your city here]” are shown a link to your site.

Therefore you need to make sure these terms are in your website text, and you need to do it while keeping the text readable. It is not as easy as it looks, but – when you get the hang of it – it really works.

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